WHAT’S IN A (BRAND) NAME?
As I passed Chicago’s Trump Tower yesterday, I overheard a group of people on an architectural walking tour commenting on the branding that adorns the building.
They were fans of the architecture, but obviously not fans of The Donald–with exclamations of tasteless, unsightly, out of scale…and worse.
Which got me wondering…what if those five (huge) letters didn’t spell T-R-U-M-P, but something else. Would people be as outraged?