Built in 1928, 1500 Lake Shore Drive is a prestigious and desirable housing cooperative in Chicago that has a rich and storied history, and is renowned for its extraordinary service and personal attention for building residents, which are known as shareholders.
RVP recently completed a brand identity program for the property with the first phase of a website initiative designed to communicate what makes 1500 unparalleled. From the moment we began our discovery, it was evident that 1500 was unlike anything we had ever seen or experienced.
The dedicated management and staff have mastered the art of service—it is their pleasure to respectfully attend to the wishes of shareholders and ensure that their every need is met. It became clear that above all, the co-op’s steadfast commitment to outstanding service should be at the foundation of its website, communications and any other related marketing materials.
“How may we help you?” has long been the cornerstone of 1500 Lake Shore Drive’s service philosophy, where extraordinary service is ubiquitous. Staff members are adept and earnest in their desire to provide careful attention and assistance, and that distinction is their hallmark.
After completing the brand identity and phase I of the website, it is now evident that in addition to showcasing the richness and grandeur of the cooperative, the key point of differentiation is the unparalleled level of excellent service that the people of 1500 Lake Shore Drive have come to expect.
