YOU ONLY HAVE ONE CHANCE TO MAKE A FIRST IMPRESSION.

WHAT IMPRESSION IS YOUR WEBSITE MAKING?

Residential communities have come to realize that a strong, up-to-date public website is extremely beneficial for residents, HOA boards, building managers, and prospective home buyers.

By crafting your own unique story and creatively showcasing the amenities that set your residence apart, you’re able to strengthen the first impressions and value of your residence.

But great first impressions and enhanced value are just the beginning. A strong, public website aids in real estate sales, strengthens your communications and brand, and builds community among residents.

And for residences that have a third-party, password-protected private site, such as Building Link or Concierge Plus, the public site will link to the private site for easy access by residents.

We invite you to learn more about the RVP Residential Website Program that’s a cost-effective and efficient way to strengthen your online presence.

DYNAMIC WEBSITES SHOWCASE YOUR RESIDENCE AND STRENGTHEN YOUR BRAND

Q&A

WHY SHOULD WE UPDATE OUR WEBSITE?

Advancements in website design and technology have skyrocketed over the past 10 years. Today’s websites must be responsive—flexible to seamlessly adapt to the many different layouts, designs and screen sizes on tablets and mobile phones. Older websites can’t keep up.

Real estate professionals agree that an up-to-date online presence creates greater awareness and assist in sales.

WHEN UNITS ARE FOR SALE, DON’T BROKERS HANDLE LISTING DETAILS?

Sure, but that’s the bare minimum. Prospective buyers rely on the Internet over any other source to find a home. They conduct their own online searches to get a sense of what life in each building has to offer.

Simply listing available properties on sales sites like Zillow or Realtor.com isn’t enough anymore.

If your website does not tell your story in a compelling way using the latest technology, you may be missing opportunities to connect with prospects.

WHAT ARE THE ADVANTAGES OF AN UPDATED WEBSITE FOR CURRENT RESIDENTS?

In addition to enhancing the image of a property to the public, a public residential website can help build a community for the people who live there.

Your unique story showcases your amenities to the world, and simultaneously instills a sense of pride among residents.

An updated public site would also provide residents easier access to any third-party websites that you utilize. And for residences that have a third-party, password-protected private site, such as Building Link or Concierge Plus, the public site will link to the private site for easy access by residents.

WE HAVE A GREAT BUILDING, BUT HOW CAN A WEBSITE SHOW IT OFF?

That’s easy. Every building is special. And it’s important that your website embodies what makes you special. When you do that, you simultaneously strengthen the brand of your residence.

Every property has a brand—its heart and soul—which reflects:

PEOPLE who form the community
AMENITIES that enhance living at your property
BIOGRAPHY of the residence—your story
NEIGHBORHOOD—especially important for people who are relocating and don’t know the area
MANAGEMENT OF THE RESIDENCE—signifying your commitment to excellence

The RVP Residential Website Program discovers who you really are. We then cultivate your brand to develop a dynamic website that’s more meaningful and relevant, so you stand apart.

It’s not just a new website. It’s a brand-new website.

An out-of-date website could be perceived as an out-of-date building that doesn’t invest in improvements to support the building’s image and efficiency.”

-HOA Board President

Today’s prospective buyers expect a building to have a public website that has the most current information, is simple to navigate, and seamlessly adapts to mobile devices.”

-Building Manager

Tech savvy and younger home buyers rely on the Internet over any other source to find a home and pass over residences with websites they can’t easily navigate.”

-HOA Board Member

Younger people are transforming the way we buy homes. The older generations may not be ready for it, but millennials and those younger are... Technology drives all aspects of their lives including the home purchasing process.”

-HOA Board Member

Today’s home buyers were raised on the Internet. If they get frustrated due to lack of information, or from sites that are hard to navigate...they WILL move on.”

- Jeff Graves
Real Estate Professional
@Properties

WEBSITE PACKAGE PROGRAM

Whether you want to create a website from scratch or update an existing online presence, we have the solution. And our process is simple and affordable so HOA boards can easily select a package based on their needs and budget.

RVP DELIVERS:

Attention-getting design and content
Original photography showcasing residence amenities
User-friendly navigation for ease of use on all devices
Seamlessly link to password-protected private sites
Safe and secure websites

OUR TEAM ALSO PROVIDES:

Professional hosting
Website updates
Site maintenance and management

If a residence prefers, RVP will provide training for internal staff to update and manage the website site internally. Below is an overview of our four website packages designed to create or update your building’s online presence. After you review them, we’d love the opportunity to discuss which one would be most beneficial for your residence.

The BASIC Website Package is designed to provide an entry-level web presence to smaller residences in order to create awareness, provide relevant information about the property while enhancing the image and awareness of the residence. An online presence is especially important to attract prospective buyers and assist real estate agents in the sales process.

If the residence has a third-party, password-protected private site (such as Building Link or Concierge Plus), the public site will link to the private site for easy access by residents.

The Basic site provides a foundation for future website expansion.

THE INTERMEDIATE Website Package is ideal for properties with limited internal web/IT resources. The site is designed to highlight the points of difference of the residence by providing an overview of the building’s amenities, management, and neighborhood in copy and photography. A contact form for inquiries and additional information is included. The site will help enhance the image and awareness of the residence for prospective buyers and assist real estate agents in the sales
process.

If the residence has a third-party, password-protected private site (such as Building Link), the public site will link to the private site for easy access by residents.

The Intermediate site also provides a foundation for future website expansion to a more robust Advanced Package.

The ADVANCED Website Package is a more robust site that’s perfect for mid-to larger-sized properties. It allows the residence to craft their story and showcase their amenities and points of difference with greater detail and imagery and simultaneously enhance the image and awareness of the residence for prospective buyers and real estate agents.

If the residence has a third-party, password-protected private site (such as Building Link), the public site will link to the private site for easy access by residents.

CASE STUDY
1500 LAKESHORE DRIVE
BRAND & WEBSITE DESIGN
DOWNLOAD PDF

The CUSTOM Website Package is the optimal solution for properties that serve a larger population and provide a multitude of amenities.

The custom level provides the opportunity to tell a more robust story and enhance the image and reputation of the residence.

The site will seamlessly link to a third-party, password-protected private site (such as Building Link), for easy access by residents.

WHY RVP?

Because working with RVP, you don’t just get a new website — You get a brand new website.

Our experienced Strategists, Writers, Designers and Developers will create a dynamic online presence that will simultaneously strengthen your brand.

We begin the process by engaging key stakeholders in discovering what differentiates a residence from the competition. Then our firm cultivates your brand to create a unique, dynamic website incorporating striking design and user-friendly content and navigation, while ensuring the site is safe and secure.

We also provide professional hosting, website updates and management of your site. Or if you prefer, we will provide training for your internal staff to update and manage your site.

RVP has created unique, individual websites and brands for a variety of clients, including: Sudler Property Management, 1500 Lake Shore Drive Cooperative, and 2800 Lake Shore Drive Condominium.

We’d love to do the same for your residence.

LEARN MORE

Are you ready to make the most of your website?

We’d love to hear from you.
Please fill out our contact form; or give us a call at
312-464-0565.

We look forward to connecting with you!